Colina’s previous website required a design rehaul and a more structured layout to better accommodate various sections. Damco Digital undertook a comprehensive overhaul using WordPress, with the aim to enhance ease of usage and navigability by redesigning existing segments to meet their specific needs.
Here are a few challenges the client wanted to address immediately –
Outdated Design: The website lacked a modern aesthetic, potentially deterring potential customers and making the brand seem dated
Unclear Navigation: Users struggled to find specific information due to poor website organization, leading to lost opportunities
Lack of Dedicated Sections: The website didn’t offer clear differentiation between various insurance products and financial services, making it difficult for users to compare options
We implemented a strategic website redesign for Colina:
Modernized Design: We revamped the website with a fresh, contemporary look and feel, reflecting Colina's professionalism and trustworthiness
Enhanced Navigation: We restructured the website with clear and intuitive navigation, allowing users to easily find the information they need
Dedicated Sections: We created dedicated tabs and sections for different types of insurance and financial services, facilitating a more user-friendly experience. This includes sections, including Find an Agent, Forms & Facts, Financial Results, Press Releases and more
Content Management System (CMS): We implemented WordPress as the CMS, allowing Colina to easily update and manage their website content. We made sure to create different themes for the industries the client is catering to such as Home, Auto & Marine and Real Estate
The redesigned website resulted in several positive outcomes for Colina, including:
Increased User Engagement: The improved design and user-friendly navigation encouraged visitors to stay on the website longer and explore different services, resulting in a 22% increase in average session duration
Improved Conversion Rates: We recorded a 15% increase in website quote requests. Clearer website structure and dedicated sections for products streamlined the user journey, potentially leading to more quote requests and policy applications
Enhanced Brand Image: 10% increase in positive customer reviews mentioning the new website’s ease of use. The new and improved design reflected positively on Colina’s brand, potentially attracting new customers and building trust with existing policyholders