Despite being a frontrunner in the eco-friendly electric two-wheeler market, e-Sprinto faced an uphill battle with brand recognition. Their limited online presence translated to low website traffic, hindering sales potential. Their dealer network, which played a critical role in making their vehicles readily available to customers, required significant expansion. This lack of accessibility meant their innovative and sustainable e-bikes weren't reaching the audience they deserved.
The client approached Damco for an entire marketing support. Their key pain points included:
Low Online Visibility: e-Sprinto's website received minimal traffic, impeding their potential for growth
SEO Struggles: Their website suffered from inadequate SEO, resulting in suboptimal rankings for pertinent keywords across search engines
Restricted Dealer Network: With aspirations for nationwide coverage, e-Sprinto needed to expand their dealer network significantly
Targeted Performance Marketing: We strategically employed Facebook and Instagram advertisements to target potential dealers within specific regions of India, effectively attracting qualified leads
Engaging Social Media: We meticulously crafted compelling social media posts to bolster e-Sprinto's brand identity, cultivate audience engagement, and channel traffic to their website
Enhanced SEO: Our team conducted comprehensive keyword research, pinpointing high-impact terms to strategically optimize e-Sprinto's website for enhanced search engine rankings
The results spoke volumes about the campaign's effectiveness.
Bolstered Website Footfall: A remarkable surge of 37% in website traffic, leading to higher website conversions
Expanded Dealer Network: Through targeted campaigns, e-Sprinto successfully expanded their dealer network by a substantial 35%, making their eco-friendly vehicles more accessible across India