The client entrusted Damco to create a digital and content strategy to achieve brand awareness, increase website traffic, social media promotions, and increase online sales. Their key pain points included:
Limited Online Visibility: The client's website struggled to attract significant traffic, hampering their ability to reach potential customers.
Brand Awareness: Despite offering premium products, the client faced hurdles in establishing strong brand recognition in the competitive wellness market.
Online Sales: The client aimed to increase online sales through targeted digital marketing efforts but lacked an effective strategy to achieve this.
Damco used an integration approach of webiste optimization and social media advertising campaigns -
Website Updates: Damco revamped the client's website using Shopify, optimizing it for user experience and ease of navigation.
Google Adwords: Damco devised targeted advertising campaigns to improve the client's search engine visibility and drive relevant traffic to their website.
Facebook Advertising: By creating compelling ad creatives and leveraging audience targeting tools, we aimed to increase brand awareness, drive traffic to the client's website, and ultimately boost online sales.
The wellness brand saw an improved online presence as well as an increase in its conversions -
Enhanced Online Visibility: The client experienced a significant increase in online visibility, with website traffic surging by 33%.
Improved Brand Awareness: Facebook advertising initiatives contributed to heightened brand recognition, fostering deeper connections with both existing and potential customers.
Increased Online Sales: The combined efforts of our digital marketing strategies resulted in a noticeable uptick in online sales by 29%.